Author to Bypass Publisher for Fans

We live in disruptive times …

http://online.wsj.com/article/SB10001424052748704340504575447841893919812.html?mod=WSJ_hpp_editorsPicks_2#articleTabs%3Darticle

“In a significant defection for the book industry, best-selling marketing author Seth Godin is ditching his traditional publisher, Portfolio, after a string of books and plans to sell his future works directly to his fans.”

“Mr. Godin’s most recent book, “Linchpin: Are You Indispensable?,” has sold 50,000 copies to date since its release in January, according to Nielsen BookScan, which tracks about 75% of the retail book marketplace.

Adrian Zackheim, publisher of Portfolio, said that “Linchpin” is Mr. Godin’s fastest-selling book but declined to comment further.”

“Mr. Godin, who disclosed his intentions on Monday on his blog, said his blog attracts an estimated 438,000 followers.”

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